Trapstar's rise to global fame was accelerated by high-profile endorsements from artists like Rihanna, Jay-Z, Stormzy, and ASAP Rocky. Jay-Z’s Roc Nation became a stakeholder in the brand in 2016, giving Trapstar international visibility and access to broader distribution networks. The brand has also collaborated with major entities like Puma and Call of Duty, combining fashion with gaming and sportswear. These partnerships have helped Trapstar maintain relevance and reach diverse audiences beyond the UK.